Review – So Yesterday by Scott Westerfeld

so yesterday“Mrrf,” I said in alarm.  (102)

You don’t know who they are, but they exist.  You could probably figure it out, if you just thought about it hard enough.  They are the agents of cool, the Innovators of cool, and the people who work diligently to find out what is cool so you don’t have to.  They exist and they are all around you.  They work with big companies and on their own, but one thing is certain, there is something wrong with the pyramid and it is changing, fast.

Hunter is a Trend Setter.  He works for that shoe company that is named after an ancient god, but he refuses to be a marketing tool in his story.  Jen is an Innovator.  They are supposed to go to meet Hunter’s boss Mandy, but when they get to the meeting site all they find is Mandy’s cell phone, the coolest shoe they’ve ever seen and a big, bald guy who wants to chase them.

So Yesterday is a unique novel that was such an enjoyable read.  It was fast-paced and unique, and also funny.  I also loved that in this novel, instead of building a completely different world, took ordinary things that everyone will recognize and made them into his own.  This world of Innovators and Trend Setters not only exists within the boundaries of the world you see every day, but it is completely plausible.  I definitely recommend So Yesterday.

So go read this!: now | tomorrow | next week| next month | next year | when you’ve exhausted your TBR pile

Also reviewed by: Amanda @ The Zen Leaf

16 thoughts on “Review – So Yesterday by Scott Westerfeld

  1. I really wish t his book was more widely read. All the things is says about commercialism – both bad and good – are incredible. Adn it’s just so fun to read!

  2. I am definitely going to read some of Westerfield’s books, but may not begin with this one, although it sounds interesting. I work in marketing myself (though more with communication, oral and written, than with actual marketing of goods) so it could be interesting to read more about!

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